Building on decades of contract furniture expertise, HBF is heading into NeoCon 2021 with an invigorated brand and a compelling vision for a new workplace design language. The new showroom installation HBF at 40, explores today’s changing workplace environments and attests to HBF’s continuous commitment to its core brand directive: designs that keep emotion and connection at the forefront. The showcase will also feature HBF, The First Decade—a historical exhibit of legacy chair designs and historical imagery from the 1980s.
Under the leadership of the recently appointed General Manager Casey Baxter, HBF has honed its “Craft Meets Contract Meets Comfort ‘’ focus with newly enhanced product offerings. By teaming up with HBF’s new Creative Director Adrian Parra, they are ushering in a new era of workplace design while honoring the company’s illustrious portfolio of products through its four decades of history—a portfolio that balances timeliness and timelessness.
