HBF Presents ‘New Hospitality for Work’ for NeoCon 2022
HBF continues to explore the evolving post-pandemic workplace through the expansion of hospitality-inspired collections. For NeoCon 2022, new products, expanded collections, and design studies in optimistic colors, progressive finishes, and natural materials were on view at the HBF showroom.
HBF has created a sequence of experiential vignettes that reveal unique planning scenarios and a compelling vision for the post-pandemic workplace. The great ‘Return to Office’ continues to confound organizations that seek to bolster company culture in real life with a pre-pandemic playbook. Team members, having experienced firsthand the benefits of work-from-home and hybrid work modes, now expect even more from their work environments to justify lengthy commutes.
To empower designers to deliver high-quality, commute-worthy work landscapes, HBF advocates a design strategy rooted in the concept of ‘New Hospitality for Work’ that layers vibrant, amenities-driven product applications onto today’s fluid workplaces. With renewed priorities of social interaction, experiential delight, psychological well-being, and comfort, HBF’s inspiring portfolio of products offers healthful ergonomics, flexibility, and choice at their core. Leveraging the design vocabulary of the ‘business club’ and utilizing the planning tactics of ‘Work Geometry,’ HBF furniture and textiles span total contract environments to foster purposeful encounters and communication exchanges among colleagues.
New HBF Introductions at NeoCon 2022
HBF’s NeoCon presentation will feature new collections and expansions of the previous series to complement and enhance today’s post-pandemic workplace. The Tyler seating collection will offer a new set of executive seating options designed for comfort yet suitable for the executive suite. The Mod Collection will add two new additions for high-performance applications. And finally, the highly successful Torre conference table line will add new heights, new tabletop shapes, and future-proofed technology integrations.
New HBF Design Studies for NeoCon 2022
HBF will launch a series of ‘design studies’ during NeoCon 2022. A window into conceptual and advanced design development, HBF’s design studies will offer a preview of HBF’s innovation and design thought leadership in real-time. A new design partnership with Alda Ly Architecture (ALA) will launch with a new pouf concept, the studio’s first-ever furniture series. ALA will also spearhead the new HBF and HBF Textiles flagship showroom in New York City. Brooklyn-based industrial designer Jonathan Rowell Yoshida will expand the Jueki collection with a series of new tables. And finally, HBF will explore additional CMF offerings for the Note Desk, designed by Copenhagen-based OEO Studio.
HBF Textiles Launches In Your Skin Collection by Erin Ruby
HBF Textiles is pleased to introduce In Your Skin designed by product and interiors designer Erin Ruby, a timely and refreshing woven fabric collection that celebrates being comfortable in your own skin. Inspired by the human experience and the ephemeral nature of life, In Your Skin encapsulates a respectful awareness of the transience of all things, which heightens our appreciation of their beauty.
HBF Textiles is thrilled to win the Best of NeoCon 2022 award for In Your Skin with Erin Ruby and the Silver award for Crumpled Paper.
